Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their data collection procedures. While it needs extra technical knowledge than normal GTM and might introduce additional costs, it can result in higher accuracy and more trusted information
Pixel monitoring utilizes a piece of code to register conversions on your website. It's very easy to establish and much less susceptible to ad blockers.
1. More exact information
The standard technique of tracking conversions on a website, using pixels, is having trouble with transforming web browser privacy plans. This suggests that the information being sent to Google Ads, Facebook Manager and other platforms is much less exact than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys throughout networks.
Additionally, this type of tracking permits services to track conversions beyond the web site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability gives marketers extra ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side monitoring enables companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can aid online marketers make even more informed advertising decisions.
Standard pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring enables companies to bypass these constraints and provide precise, regular data that is less at risk to interference.
This kind of monitoring also enables services to track conversions that take place outside of the website, like call and in-store purchases. This is essential given that new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is a lot more trusted for businesses seeking to adjust to these adjustments.
3. Much less prone to scams
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is especially crucial as various browsers and platforms significantly alter just how they take care of cookies. For example, in iOS 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your site.
Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions Instagram Ads automation to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small piece of code on your page to accumulate information from customers.
4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it minimizes the range of data management and offers companies a lot more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to data challenges brought on by points like a broken connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the web server. This permits you to have more accurate information and assists ensure conformity with personal privacy policies such as GDPR. In addition, it additionally prevents the tracking constraints imposed by internet browsers and advertisement blockers.