Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping organizations are turning to server-side tracking as a method to enhance their information collection processes. While it calls for more technical knowledge than routine GTM and might present additional costs, it can result in higher accuracy and more trusted information
Pixel monitoring utilizes a piece of code to register conversions on your website. It's easy to set up and much less vulnerable to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on a site, using pixels, is having difficulty with changing browser personal privacy policies. This means that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less exact than it needs to be.
Server-side monitoring is a more safe and secure alternative that assists to bypass these restrictions, as it's filled from your very own domain and treated as first-party code, suggesting it's much less likely to be influenced by advertisement blockers or other security actions. This supplies much more exact information and a much more complete image of customer trips across channels.
On top of that, this kind of tracking allows organizations to track conversions beyond the site, such as phone calls and in-store visits, which can be hard for pixel-based monitoring. This versatility gives marketers extra ownership over the data they send out, and makes it much easier to adhere to numerous information regulations. It's likewise a lot much less susceptible to scams, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can assist marketing professionals make more informed marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and imprecise results. Server-side tracking makes it possible for companies to bypass these restrictions and provide precise, regular data that is less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like phone calls and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more reputable for organizations seeking to adjust to these adjustments.
3. Less prone to scams
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing protection and privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your site.
Additionally, server-side monitoring allows you to catch customer information straight by yourself web servers. This eliminates dependence on third parties, which can be prone to breaches and privacy infractions.
A server-side radar is a collection of guidelines that informs your web site's web server what occasions to AI-powered email marketing tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate technique that makes use of a small piece of code on your webpage to accumulate information from individuals.
4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own server, bypassing internet internet browser constraints. This indicates that information gathered by the website/app is first sent to the server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it normally much more reliable. As a result, it's less vulnerable to information difficulties caused by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This enables you to have more accurate information and assists ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally stays clear of the tracking limitations enforced by web browsers and ad blockers.